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A Guide to Understanding SEO-Search Engine Optimization

Are you new to SEO or just want to polish your knowledge on this subject? By and large, regardless of the reason or need that drove you to this site, one thing you need to know is that the main aim of this is to furnish you as much as can be when it comes to the need to set yourself well on the road to professional and high quality search engine optimization. In the following lines, we take a detailed look at what SEO is and SEO marketing.

By and large, SEO is a particular marketing discipline that aims to grow visibility in the organic search results. Talking of what it is that goes into SEO, it is to be noted that there is so much that goes into this and actually this entails so much that get to go into the technical and the creative aspects that are all aimed to help improve the rankings, drive traffic and boost the awareness on the search engines. Like we have already mentioned above, there is just so much that goes into SEO marketing and these are all the way from the words on your web page and all the way to the methodologies in place that will help other sites link to you on the internet. By and large, there will be other scenarios where SEO may be simply rendered or considered to be the strategies that you may get to take to make sure that your site is so structured in a manner that the search engines will get to understand.

Having said this, it is to be appreciated as a fact that SEO or search engine optimization isn’t all about mere designing and structuring your website in a manner that happens to be search engine friendly. This is bearing in mind the fact that a site that happens to be as friendly to search engines but is not as friendly to the end user will be of no use and as such proper SEO should be one that focuses on making your site as search engine friendly as it would be to the users and this is one of the guiding principles for some of the top SEO agencies.

In this guide, we will see some of the areas of description when it comes to SEO and these will range as from the keyword finding, ie those phrases and terms that will help generate traffic to your site, how to make the site friendly to search engines, all there is in link building and how to market the unique value there is in your site.

First and foremost why do you think your website needs SEO? To answer this, you need to know of the fact that majority of the web traffic is driven by some of the major search engines, some of which are Google, Bing and the like.

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